About Us


Our Mission

To bring a better shave experience to women everywhere through an innovative line of products that are all-natural, organic when possible and made with love in sunny California.


Our Story

Bikini Soft is the result of our quest to make shaving a more enjoyable and efficient experience. Having worked in consumer products for more than 20 years (including in women’s hair removal), our CEO and Founder Bob Spetner invented the Bikini Soft shave line to resolve his own shaving struggles.


“I was frustrated. I had been shaving my head and face daily for 10 years, and just wanted to be able to get a close, irritation free shave that didn’t dry out my skin. I also felt that I should be able to shave while in the shower, in under 5 minutes. I started experimenting — I knew there had to be a better way.”

– Bob Spetner, CEO & Founder


Over the next 3 years, he tested almost every men’s and women’s razor available along with virtually all pre-shave creams, lotions, gels and oils he could get his hands on. Along this journey, he consulted estheticians, dermatologists and barbers on particular skin care challenges associated with shaving.


It quickly became clear that properly prepping skin before shaving was the most critical component to a smooth, clean, irritation free shave. Razor lubricating strips growing in size and popularity was one proof point, and more compelling evidence was found at the barber shop, where barbers apply a pre-shave oil to a man’s beard prior to shaving him with a straight razor. Armed with anecdotal evidence and a hunch, our founder decided to focus on developing an all natural shaving oil. He was elated when he found the magic formula and immediately knew that it should be shared with women.


“I knew women would really like Bikini Soft. From my experience working in the women’s hair removal category, I was keenly aware of women’s struggles in shaving underarms, legs and bikini lines. In fact, I had shared many of those issues in shaving my head and face — Bikini Soft has solved them all!”

– Bob Spetner, Founder & CEO


As with all good things, you can’t rush perfection. In fact, the Bikini Soft formula that you know today has evolved from over thirty iterations! Ingredients have been carefully selected for their individual properties both in providing an optimal shave and nourishing the skin.


In our products, you may find:

Organic Turbinado Sugar, Organic Cane Sugar, Organic Sweet Almond Oil, Organic Coconut Oil, Organic Apricot Kernel Oil, Organic Jojoba Seed Oil, Organic Soybean Oil, Tocopherol (Vitamin E), Organic Sunflower Seed Oil, Organic Neem Seed Oil, Palmitic Acid, Stearic Acid, Myristic Acid, Organic Aloe Leaf, Organic Rosmarinus Officinalis (Rosemary) Leaf Extract, Sunflower Oil, Grapeseed Oil, Jojoba Oil, Vitamin E, Aloe, Persea Gratissima (Avocado) Oil, Sandalwood Oil, Olive Oil, Citrus Oil, Vanilla Oil, Astaxanthin (An Antioxidant), Organic Coffea Arabica (Coffee), Magnesium Sulfate (Epsom Salt), Carthamus Tinctorius (Safflower) Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Azadirachta Indica (Organic Neem) Seed Oil, Sodium Chloride (Atlantic Sea Salt).


In our products, you will never find:

Mineral Oil, Alcohol, Synthetic Fragrances, Dyes, Acrylamide, Sulfates, Dea, Tea, Mea, Ptfe, Polyethylene Glycol, Bht, Parabens, Phthalates, Toluene, Petrochemicals, Or Most Common Allergens.



All Natural Ingredients | Hypoallergenic | Vegan | Soothing | Plant Botanicals | Made in California